EON REALITY– CASE STUDY
THE MISSION
EON Reality is the leader in the Education Metaverse. The 3 products EON-XR, Spatial Meetings, and Merged-XR are SAAS options offered to individuals, companies and educational centers. How might we create a consistent experience between the website and product UI to ultimately push more users to the EON XR platform. And how do we update branding to ready the company for Nasdaq offering.
CLIENT
Eon Reality
THE OUTCOME
I revised Eon's the whole brand identity, starting from strategy, identifying the design inconsistencies, tracked user data, and implemented new assets. It was crucial to make the visual style based on the needs identified in the strategy.
SERVICES
Brand strategy
Brand identity design
Product Design
Video Production
Web design
THE IMPACT
Thanks to the new brand identity, brand recognition increased by 73% (1000 people study). There was also a 16% user increase.
What is Eon Reality?
EON Reality has always believed that knowledge is a human right, with the primary focus being on providing better solutions for learning, training, and performing in the classroom and workplace. Whether the challenge presented comes in the form of a global pandemic or the ongoing issue of short attention spans among students, EON Reality is always finding new and improved ways to bring XR solutions to those who need it most.
Why a rebrand?
A BUSINESS PROBLEM
From going to education seminars and feeling behind the times, to gearing up to become a publicly traded company, Eon felt that a shake up was absolutely necessary to match its newfound growth.
The process
PHASE 1 – Brand strategy
Understanding Eon's existing branding, and how it connected the its customers across the world, was the first step. Identify and define pain points, while conducting stakeholder interviews was crucial in this process to understand what Eon was missing and how to grow.
The process
PHASE 2 – Visual identity
Identify potential areas for improvement in the user experience.
Align mobile and desktop website with EON-XR design system
Create custom elements to keep the design new but within branding
A flexible identity system
Connected Platform Logos
Within the Eon product family, we wanted all our platforms to feel connected. I created the logos with this in mind, utilizing the gradient to tie them all together.
Accessible Typography
Eon's typefaces are clean and modern. We chose two Google fonts for maximum availability and compatibility.
Updated Video Branding
Eon's video content had been consistent but lacked fundamental elements like call to actions, captions, and cohesive branding. With my help, we started to introduce those elements to create content that received 30% more engagement across platforms than the previous work.
